{"id":179,"date":"2025-06-16T19:56:51","date_gmt":"2025-06-16T19:56:51","guid":{"rendered":"https:\/\/final-ik.com\/portal\/?p=179"},"modified":"2025-06-16T19:56:52","modified_gmt":"2025-06-16T19:56:52","slug":"isveren-markasi-employer-branding-nedir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/final-ik.com\/portal\/isveren-markasi-employer-branding-nedir-ve-neden-onemlidir\/","title":{"rendered":"\u0130\u015fveren Markas\u0131 (Employer Branding) Nedir ve Neden \u00d6nemlidir?"},"content":{"rendered":"\n

Yetenek Sava\u015flar\u0131nda Zirveye Oynay\u0131n: \u0130\u015fveren Markas\u0131 ve Aday Deneyimi \u0130\u00e7in Kapsaml\u0131 SEO Rehberi<\/h2>\n\n\n\n

\u0130stanbul, T\u00fcrkiye \u2013<\/strong> G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda en de\u011ferli yetenekleri b\u00fcnyesine katmak ve elde tutmak, \u015firketler i\u00e7in adeta bir “yetenek sava\u015f\u0131na” d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Bu sava\u015f\u0131n en g\u00fc\u00e7l\u00fc silahlar\u0131 ise \u015f\u00fcphesiz ki \u0130\u015fveren Markas\u0131<\/strong> ve sundu\u011fu Aday Deneyimi<\/strong>. Peki, potansiyel adaylar\u0131n zihninde “\u00e7al\u0131\u015f\u0131lmak istenen \u015firket” alg\u0131s\u0131n\u0131 nas\u0131l yarat\u0131rs\u0131n\u0131z? Yan\u0131t, dijital d\u00fcnyan\u0131n kalbinde, yani SEO (Arama Motoru Optimizasyonu)<\/strong> stratejilerinde sakl\u0131.<\/p>\n\n\n\n

Bu kapsaml\u0131 rehberde, i\u015fveren markan\u0131z\u0131 g\u00fc\u00e7lendirmek ve aday deneyimini iyile\u015ftirmek i\u00e7in SEO’yu nas\u0131l bir s\u00fcper g\u00fcce d\u00f6n\u00fc\u015ft\u00fcrebilece\u011finizi detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z.<\/p>\n\n\n\n

\u0130\u015fveren Markas\u0131 Nedir ve Neden Hayati \u00d6nem Ta\u015f\u0131r?<\/h3>\n\n\n\n

\u0130\u015fveren markas\u0131, bir \u015firketin mevcut ve potansiyel \u00e7al\u0131\u015fanlar\u0131n\u0131n g\u00f6z\u00fcndeki itibar\u0131, alg\u0131s\u0131 ve de\u011feridir. \u015eirketinizin k\u00fclt\u00fcr\u00fc, de\u011ferleri, sundu\u011fu \u00e7al\u0131\u015fma ortam\u0131 ve \u00e7al\u0131\u015fanlar\u0131na sa\u011flad\u0131\u011f\u0131 olanaklar, i\u015fveren markan\u0131z\u0131n temelini olu\u015fturur.<\/p>\n\n\n\n

G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131n\u0131n faydalar\u0131 saymakla bitmez:<\/strong><\/p>\n\n\n\n

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  • Nitelikli Adaylar\u0131 \u00c7eker:<\/strong> En iyi yetenekler, \u00e7al\u0131\u015fmak istedikleri \u015firketleri aktif olarak ara\u015ft\u0131r\u0131r. G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131, bu yeteneklerin radar\u0131na girmenizi sa\u011flar.<\/li>\n\n\n\n
  • \u0130\u015fe Al\u0131m Maliyetlerini D\u00fc\u015f\u00fcr\u00fcr:<\/strong> Organik olarak size ula\u015fan adaylar\u0131n say\u0131s\u0131 artt\u0131k\u00e7a, pahal\u0131 i\u015f ilan\u0131 portallar\u0131na olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131z azal\u0131r.<\/li>\n\n\n\n
  • \u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 Art\u0131r\u0131r:<\/strong> \u00c7al\u0131\u015fanlar, itibar\u0131 y\u00fcksek bir \u015firketin par\u00e7as\u0131 olmaktan gurur duyar, bu da motivasyonu ve sadakati art\u0131r\u0131r.<\/li>\n\n\n\n
  • Personel Devir Oran\u0131n\u0131 (Turnover) Azalt\u0131r:<\/strong> Mutlu ve ba\u011fl\u0131 \u00e7al\u0131\u015fanlar, \u015firketten ayr\u0131lmay\u0131 daha az d\u00fc\u015f\u00fcn\u00fcr.<\/li>\n\n\n\n
  • Genel \u015eirket \u0130tibar\u0131n\u0131 G\u00fc\u00e7lendirir:<\/strong> Olumlu bir i\u015fveren markas\u0131, m\u00fc\u015fteri ve yat\u0131r\u0131mc\u0131 nezdinde de \u015firketinize olan g\u00fcveni art\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n\n

    Aday Deneyimi: Yetene\u011fi Kazanman\u0131n Alt\u0131n Kural\u0131<\/h3>\n\n\n\n

    Aday deneyimi, bir aday\u0131n \u015firketinizle ilk temas kurdu\u011fu andan (i\u015f ilan\u0131n\u0131 g\u00f6rmesi, ba\u015fvuru yapmas\u0131) i\u015fe al\u0131m s\u00fcrecinin sonuna kadar (teklif veya ret mektubu almas\u0131) ya\u015fad\u0131\u011f\u0131 t\u00fcm etkile\u015fimlerin ve edindi\u011fi izlenimlerin toplam\u0131d\u0131r.<\/p>\n\n\n\n

    Unutmay\u0131n, her aday potansiyel bir marka el\u00e7isi veya ele\u015ftirmenidir.<\/strong> Olumlu bir aday deneyimi ya\u015fayanlar, \u015firketiniz hakk\u0131nda olumlu konu\u015furken, olumsuz bir deneyim ya\u015fayanlar bu tecr\u00fcbelerini \u00e7evreleriyle ve hatta Glassdoor, LinkedIn gibi platformlarda payla\u015farak i\u015fveren markan\u0131za ciddi zararlar verebilir.<\/p>\n\n\n\n

    \u0130\u015fveren Markas\u0131 ve Aday Deneyimi: Birbirinden Ayr\u0131lmaz \u0130kili<\/h3>\n\n\n\n

    \u0130\u015fveren markas\u0131 ve aday deneyimi, bir madalyonun iki y\u00fcz\u00fc gibidir. G\u00fc\u00e7l\u00fc bir i\u015fveren markas\u0131, adaylarda olumlu bir ilk izlenim yarat\u0131r ve beklentiyi y\u00fckseltir. Kusursuz bir aday deneyimi ise bu beklentiyi kar\u015f\u0131layarak ve hatta a\u015farak i\u015fveren markas\u0131n\u0131 do\u011frular ve g\u00fc\u00e7lendirir.<\/p>\n\n\n\n

    Aday, \u015firketinizin “harika bir \u00e7al\u0131\u015fma ortam\u0131” vaadini duydu\u011funda (i\u015fveren markas\u0131), ba\u015fvuru s\u00fcrecinin kolay, ileti\u015fimin \u015feffaf ve m\u00fclakatlar\u0131n profesyonelce y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fc\u011f\u00fcnde (aday deneyimi), bu iki unsur bir araya gelerek aday\u0131n zihninde g\u00fc\u00e7l\u00fc ve pozitif bir ba\u011f kurar.<\/p>\n\n\n\n

    SEO: \u0130\u015fveren Markan\u0131z\u0131 Parlatacak Stratejik G\u00fc\u00e7<\/h3>\n\n\n\n

    Potansiyel adaylar\u0131n\u0131z, yeni bir i\u015f f\u0131rsat\u0131 ararken ilk olarak nereye ba\u015fvuruyor? Cevap ezici bir \u00e7o\u011funlukla Google. \u0130\u015fte bu noktada SEO, en iyi yetenekleri kendinize \u00e7ekmek i\u00e7in en kritik ara\u00e7 haline geliyor.<\/p>\n\n\n\n

    1. Yetenek Av\u0131 \u0130\u00e7in Anahtar Kelime Ara\u015ft\u0131rmas\u0131: Adaylar\u0131n Dilini Konu\u015fun<\/h4>\n\n\n\n

    SEO’nun temeli do\u011fru anahtar kelimeleri belirlemektir. Adaylar\u0131n i\u015f ararken kulland\u0131\u011f\u0131 terimleri anlaman\u0131z gerekir.<\/p>\n\n\n\n

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    • Geni\u015f Kapsaml\u0131 Terimler:<\/strong> “yaz\u0131l\u0131m m\u00fchendisi i\u015f ilanlar\u0131”, “pazarlama uzman\u0131 aran\u0131yor”, “\u0130stanbul anadolu yakas\u0131 i\u015f ilanlar\u0131”.<\/li>\n\n\n\n
    • Uzun Kuyruklu (Long-Tail) Anahtar Kelimeler:<\/strong> Bunlar daha spesifik ve genellikle daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip aramalard\u0131r.\n
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      • “uzaktan \u00e7al\u0131\u015fma imkan\u0131 sunan startup \u015firketleri”<\/em><\/li>\n\n\n\n
      • “\u0130ngilizce bilen sat\u0131\u015f y\u00f6neticisi i\u015f f\u0131rsatlar\u0131”<\/em><\/li>\n\n\n\n
      • “otomotiv sekt\u00f6r\u00fc i\u00e7in proje m\u00fchendisi arayan firmalar”<\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • \u015eirket K\u00fclt\u00fcr\u00fcne Y\u00f6nelik Aramalar:<\/strong> Adaylar art\u0131k sadece pozisyonla de\u011fil, \u015firket k\u00fclt\u00fcr\u00fcyle de ilgileniyor.\n
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        • “[\u015eirket Ad\u0131] \u00e7al\u0131\u015fma ortam\u0131 nas\u0131l?”<\/em><\/li>\n\n\n\n
        • “[\u015eirket Ad\u0131] m\u00fclakat deneyimleri”<\/em><\/li>\n\n\n\n
        • “pet friendly ofisler \u0130stanbul”<\/em><\/li>\n\n\n\n
        • “\u00e7al\u0131\u015fanlar\u0131na en iyi yan haklar\u0131 sunan \u015firketler”<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

          \u0130pucu:<\/strong> Rakiplerinizin kariyer sayfalar\u0131n\u0131 ve i\u015f ilanlar\u0131n\u0131 analiz ederek hangi anahtar kelimelere odakland\u0131klar\u0131n\u0131 g\u00f6rebilir, Google Trends gibi ara\u00e7larla anahtar kelimelerin pop\u00fclerli\u011fini \u00f6l\u00e7ebilirsiniz.<\/p>\n\n\n\n

          2. \u0130\u00e7erik Pazarlamas\u0131 ile \u0130\u015fveren Markan\u0131z\u0131 \u0130n\u015fa Edin<\/h4>\n\n\n\n

          Anahtar kelimeleri belirledikten sonra, bu kelimeleri hedefleyen de\u011ferli i\u00e7erikler \u00fcretmelisiniz. Ama\u00e7, sadece i\u015f ilan\u0131 yay\u0131nlamak de\u011fil, \u015firketinizin neden \u00e7al\u0131\u015fmak i\u00e7in harika bir yer oldu\u011funu anlatmakt\u0131r.<\/p>\n\n\n\n

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          • “Kariyer” veya “Bize Kat\u0131l” Blogu:<\/strong> \u015eirketinizdeki hayat\u0131 anlatan blog yaz\u0131lar\u0131, SEO i\u00e7in alt\u0131n madenidir.\n
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            • “X Departman\u0131m\u0131zda Bir G\u00fcn Nas\u0131l Ge\u00e7iyor?”<\/li>\n\n\n\n
            • “\u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n G\u00f6z\u00fcnden [\u015eirket Ad\u0131] K\u00fclt\u00fcr\u00fc”<\/li>\n\n\n\n
            • “Yeni Ba\u015flayanlar \u0130\u00e7in Oryantasyon S\u00fcrecimiz”<\/li>\n\n\n\n
            • “Sosyal Sorumluluk Projelerimiz ve Topluma Katk\u0131m\u0131z”<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • \u00c7al\u0131\u015fan Hikayeleri ve R\u00f6portajlar\u0131:<\/strong> Ger\u00e7ek \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n deneyimleri, en ikna edici i\u00e7eriklerdir. Video ve metin format\u0131nda ba\u015far\u0131 hikayeleri payla\u015f\u0131n.<\/li>\n\n\n\n
            • De\u011ferlerinizi ve Misyonunuzu Anlatan Sayfalar:<\/strong> \u015eirketinizin neyi temsil etti\u011fini a\u00e7\u0131k\u00e7a ifade edin.<\/li>\n\n\n\n
            • “Neden Biz?” Sayfas\u0131:<\/strong> Yan haklar, e\u011fitim olanaklar\u0131, kariyer geli\u015fim f\u0131rsatlar\u0131 gibi sizi di\u011ferlerinden ay\u0131ran \u00f6zellikleri vurgulay\u0131n.<\/li>\n<\/ul>\n\n\n\n

              T\u00fcrkiye’den \u00d6rnekler:<\/strong> T\u00fcrkiye’deki ba\u015far\u0131l\u0131 teknoloji \u015firketlerinin kariyer bloglar\u0131n\u0131 ve “Life at…” (\u015eirkette Ya\u015fam) konseptli sosyal medya payla\u015f\u0131mlar\u0131n\u0131 inceleyerek ilham alabilirsiniz. \u00d6rne\u011fin, “Getir’de Kariyer”, “Trendyol’da Ya\u015fam” gibi konseptler, adaylara \u015firketin i\u00e7 y\u00fcz\u00fcn\u00fc g\u00f6stermede olduk\u00e7a etkilidir.<\/p>\n\n\n\n

              3. Kariyer Sayfalar\u0131n\u0131z \u0130\u00e7in Sayfa \u0130\u00e7i (On-Page) SEO<\/h4>\n\n\n\n

              Kariyer sayfan\u0131z\u0131n ve i\u015f ilanlar\u0131n\u0131z\u0131n arama motorlar\u0131 taraf\u0131ndan do\u011fru anla\u015f\u0131lmas\u0131 ve \u00fcst s\u0131ralarda yer almas\u0131 i\u00e7in temel On-Page SEO kurallar\u0131n\u0131 uygulamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

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              • Ba\u015fl\u0131k Etiketleri (Title Tags):<\/strong> Her i\u015f ilan\u0131 i\u00e7in a\u00e7\u0131klay\u0131c\u0131 ve anahtar kelime i\u00e7eren ba\u015fl\u0131klar kullan\u0131n. \u00d6rne\u011fin, “K\u0131demli Java Yaz\u0131l\u0131m Uzman\u0131 – \u0130stanbul | [\u015eirket Ad\u0131]”.<\/li>\n\n\n\n
              • Meta A\u00e7\u0131klamalar\u0131 (Meta Descriptions):<\/strong> Adaylar\u0131 t\u0131klamaya te\u015fvik edecek, pozisyon ve \u015firket hakk\u0131nda k\u0131sa ve ilgi \u00e7ekici \u00f6zetler yaz\u0131n.<\/li>\n\n\n\n
              • URL Yap\u0131s\u0131:<\/strong> K\u0131sa, anla\u015f\u0131l\u0131r ve anahtar kelime i\u00e7eren URL’ler kullan\u0131n. sirketiniz.com\/kariyer\/java-yazilim-uzmani<\/code> gibi.<\/li>\n\n\n\n
              • \u0130\u015f Tan\u0131mlar\u0131:<\/strong> \u0130\u015f tan\u0131mlar\u0131n\u0131 sadece g\u00f6rev listesi olarak de\u011fil, SEO odakl\u0131 bir i\u00e7erik olarak d\u00fc\u015f\u00fcn\u00fcn. Adaylar\u0131n arayabilece\u011fi anahtar kelimeleri do\u011fal bir \u015fekilde metne yerle\u015ftirin.<\/li>\n\n\n\n
              • G\u00f6rsel Optimizasyonu:<\/strong> \u00c7al\u0131\u015fma ortam\u0131ndan, ekip foto\u011fraflar\u0131ndan g\u00f6rseller kullan\u0131n ve bu g\u00f6rsellerin dosya adlar\u0131n\u0131 ve ALT metinlerini optimize edin. \u00d6rne\u011fin, ofis-ici-ekip-calismasi.jpg<\/code> ve ALT metni: “[\u015eirket Ad\u0131] Pazarlama Ekibi Toplant\u0131s\u0131”.<\/li>\n<\/ul>\n\n\n\n

                4. Kusursuz Bir Aday Yolculu\u011fu \u0130\u00e7in Teknik SEO<\/h4>\n\n\n\n

                Teknik SEO, adaylar\u0131n kariyer sitenizde sorunsuz bir deneyim ya\u015famas\u0131n\u0131 sa\u011flar. Bu da hem aday memnuniyetini hem de Google s\u0131ralaman\u0131z\u0131 do\u011frudan etkiler.<\/p>\n\n\n\n

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                • Mobil Uyumluluk:<\/strong> Adaylar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu i\u015f aramalar\u0131n\u0131 mobil cihazlardan yapar. Kariyer sitenizin ve ba\u015fvuru formlar\u0131n\u0131z\u0131n mobil uyumlu oldu\u011fundan emin olun.<\/li>\n\n\n\n
                • Site H\u0131z\u0131:<\/strong> Yava\u015f a\u00e7\u0131lan bir sayfa, adaylar\u0131n an\u0131nda sitenizi terk etmesine neden olur. Sayfa y\u00fcklenme h\u0131z\u0131n\u0131z\u0131 Google PageSpeed Insights gibi ara\u00e7larla test edin ve iyile\u015ftirin.<\/li>\n\n\n\n
                • Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri (Structured Data – Schema.org):<\/strong> \u0130\u015f ilanlar\u0131n\u0131z\u0131 JobPosting<\/code> schema.org i\u015faretlemesi ile zenginle\u015ftirin. Bu, Google’\u0131n i\u015f ilanlar\u0131n\u0131z\u0131 daha iyi anlamas\u0131n\u0131 ve Google for Jobs gibi \u00f6zel arama sonu\u00e7lar\u0131nda (zengin snippet’ler) g\u00f6stermesini sa\u011flar. Bu sayede ilanlar\u0131n\u0131z daha fazla dikkat \u00e7eker.<\/li>\n\n\n\n
                • Kolay Ba\u015fvuru S\u00fcreci:<\/strong> Uzun ve karma\u015f\u0131k ba\u015fvuru formlar\u0131 adaylar\u0131 cayd\u0131r\u0131r. M\u00fcmk\u00fcnse tek t\u0131kla LinkedIn veya Kariyer.net profili ile ba\u015fvuru gibi se\u00e7enekler sunun.<\/li>\n<\/ul>\n\n\n\n

                  5. Yerel Yetenekleri \u00c7ekmek \u0130\u00e7in Yerel SEO<\/h4>\n\n\n\n

                  Belirli bir lokasyondaki pozisyonlar\u0131n\u0131z i\u00e7in yerel yetenekleri hedefliyorsan\u0131z, Yerel SEO stratejilerini kullan\u0131n.<\/p>\n\n\n\n

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                  • \u0130\u015f ilanlar\u0131n\u0131zda ve kariyer sayfan\u0131zda “\u0130stanbul”, “Ankara”, “\u0130zmir” gibi \u015fehir adlar\u0131n\u0131 ve hatta “Ata\u015fehir”, “Levent”, “\u00c7ankaya” gibi il\u00e7e adlar\u0131n\u0131 ge\u00e7irin.<\/li>\n\n\n\n
                  • Google Business Profile (Google Benim \u0130\u015fletmem) kayd\u0131n\u0131z\u0131 olu\u015fturun ve g\u00fcncel tutun.<\/li>\n<\/ul>\n\n\n\n

                    Ba\u015far\u0131y\u0131 \u00d6l\u00e7\u00fcmlemek: \u0130\u015fveren Markas\u0131 SEO’su \u0130\u00e7in KPI’lar<\/h3>\n\n\n\n

                    Yapt\u0131\u011f\u0131n\u0131z SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ne kadar etkili oldu\u011funu anlamak i\u00e7in do\u011fru metrikleri (KPI – Anahtar Performans G\u00f6stergesi) takip etmelisiniz.<\/p>\n\n\n\n

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                    • Organik Trafik:<\/strong> Kariyer sayfan\u0131za ve blogunuza arama motorlar\u0131ndan gelen ziyaret\u00e7i say\u0131s\u0131.<\/li>\n\n\n\n
                    • Anahtar Kelime S\u0131ralamalar\u0131:<\/strong> Hedefledi\u011finiz anahtar kelimelerde ka\u00e7\u0131nc\u0131 s\u0131rada oldu\u011funuz.<\/li>\n\n\n\n
                    • Ba\u015fvuru Ba\u015f\u0131na Maliyet (Cost Per Hire):<\/strong> Organik kanallardan gelen ba\u015fvurularla bu maliyeti nas\u0131l d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fcz\u00fc analiz edin.<\/li>\n\n\n\n
                    • D\u00f6n\u00fc\u015f\u00fcm Oran\u0131:<\/strong> Kariyer sayfan\u0131z\u0131 ziyaret eden ka\u00e7 ki\u015finin i\u015f ba\u015fvurusunda bulundu\u011fu.<\/li>\n\n\n\n
                    • Glassdoor ve LinkedIn De\u011ferlendirmeleri:<\/strong> SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n marka alg\u0131s\u0131na yans\u0131mas\u0131n\u0131 bu platformlardaki yorum ve puan art\u0131\u015flar\u0131ndan takip edebilirsiniz.<\/li>\n<\/ul>\n\n\n\n

                      Sonu\u00e7: Gelece\u011fin Yeteneklerini Bug\u00fcnden Kazan\u0131n<\/h3>\n\n\n\n

                      \u0130\u015fveren markas\u0131 ve aday deneyimi, art\u0131k sadece \u0130nsan Kaynaklar\u0131 departman\u0131n\u0131n bir sorumlulu\u011fu de\u011fildir. Pazarlama ve teknoloji ekipleriyle entegre bir \u015fekilde y\u00fcr\u00fct\u00fclmesi gereken, \u015firketin en stratejik \u00f6nceliklerinden biridir. SEO ise bu stratejinin merkezinde yer alan, do\u011fru yeteneklere ula\u015fman\u0131z\u0131 sa\u011flayan, \u00f6l\u00e7\u00fclebilir ve s\u00fcrd\u00fcr\u00fclebilir bir g\u00fc\u00e7t\u00fcr.<\/p>\n\n\n\n

                      \u015eirketinizin hikayesini anlatmak, k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc \u015feffaf bir \u015fekilde payla\u015fmak ve adaylara hak ettikleri de\u011feri ba\u015fvuru s\u00fcrecinin en ba\u015f\u0131ndan itibaren sunmak i\u00e7in SEO’nun g\u00fcc\u00fcnden yararlan\u0131n. Unutmay\u0131n, bug\u00fcn\u00fcn olumlu aday deneyimi, yar\u0131n\u0131n sad\u0131k ve ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fan\u0131 demektir.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Yetenek Sava\u015flar\u0131nda Zirveye Oynay\u0131n: \u0130\u015fveren Markas\u0131 ve Aday Deneyimi \u0130\u00e7in Kapsaml\u0131 SEO Rehberi \u0130stanbul, T\u00fcrkiye \u2013 G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda en de\u011ferli yetenekleri b\u00fcnyesine katmak ve elde tutmak, \u015firketler i\u00e7in adeta bir “yetenek sava\u015f\u0131na” d\u00f6n\u00fc\u015fm\u00fc\u015f durumda. Bu sava\u015f\u0131n en g\u00fc\u00e7l\u00fc silahlar\u0131 ise \u015f\u00fcphesiz ki \u0130\u015fveren Markas\u0131 ve sundu\u011fu Aday Deneyimi. Peki, potansiyel adaylar\u0131n zihninde “\u00e7al\u0131\u015f\u0131lmak […]<\/p>\n","protected":false},"author":1,"featured_media":180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[125],"tags":[135,271,288,273,301,279,280,264,272,294,296,265,263,299,276,268,277,285,262,297,289,281,270,269,286,298,292,275,267,300,302,291,283,278,295,274,293,284,282,287,131,290],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isveren-markasi-ve-aday-deneyimi","tag-aday-deneyimi","tag-aday-deneyimi-iyilestirme","tag-aday-deneyimi-neden-onemli","tag-aday-deneyimi-tasarimi","tag-aday-takip-sistemi-ats-entegrasyonu","tag-calisan-bagliligi-artirma","tag-calisan-hikayelerinin-isveren-markasina-etkisi","tag-candidate-experience","tag-dijital-ise-alim","tag-dusuk-basvuru-oranlari","tag-dusuk-calisan-motivasyonu","tag-elbette","tag-employer-branding","tag-glassdoor-itibar-yonetimi","tag-guclu-bir-isveren-markasi-nasil-yaratilir","tag-insan-kaynaklari-seo","tag-is-ilani-optimizasyonu","tag-ise-alim-maliyetlerini-dusurme-yontemleri","tag-ise-alim-pazarlamasi","tag-ise-alim-surecini-hizlandirma","tag-ise-alimda-seo-nasil-kullanilir","tag-isveren-markasi-nedir","tag-isveren-markasi-stratejileri","tag-isveren-markasi-yonetimi","tag-iyi-bir-aday-deneyimi-nasil-saglanir","tag-jobposting-schema-kullanimi","tag-kariyer-siteme-nasil-daha-fazla-aday-cekebilirim","tag-kariyer-sitesi-seo","tag-kurum-kulturu","tag-linkedin-kariyer-sayfasi-optimizasyonu","tag-mobil-uyumlu-basvuru-formu-olusturma","tag-nitelikli-aday-bulamama-sorunu","tag-nitelikli-adaylari-cekmenin-yollari","tag-olumlu-aday-deneyimi-icin-en-iyi-uygulamalar","tag-olumsuz-glassdoor-yorumlari-ile-basa-cikma","tag-seo-ile-yetenek-avi","tag-sirket-kulturu-adaylari-nasil-etkiler","tag-teknoloji-sirketleri-icin-isveren-markasi","tag-uzaktan-calisma-icin-aday-deneyimi-sureci","tag-yeni-mezunlar-icin-isveren-markasi","tag-yetenek-kazanimi","tag-yuksek-personel-devir-orani-cozumleri"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":0,"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/media\/180"}],"wp:attachment":[{"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/final-ik.com\/portal\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}